Why Incorporating Video on Your Twitter Account is Good For Social

Marketing

Last month I shared several articles and video eTips on the use of video marketing

for your business, especially in the realm of social media marketing.

But an often overlooked video marketing option is using video on Twitter.

Using videos on your Twitter channel can provide a much richer experience for

your followers than by simply posting images or text. Plus videos allow your

followers an opportunity to get to know, like and trust you all that much quicker and

easier.

The fact of the matter is: Twitter users embrace video.

This infographic at the bottom of the article from ADWEEK shows Twitter stats, trends and suggestions on how

businesses can drive engagement using videos on Twitter.

Notice how 82% of Twitter users interact with brands and businesses. Since there's over 800 million monthly visitors

on this platform, this number is one that can't be ignored and should be capitalized on.

Live Video Streaming on Twitter

Just because Facebook is the Belle of the Ball right now, that doesn't mean Twitter isn't alive and kicking!

On May 2, 2017, Twitter announced its Live Streaming capabilities that involves 16 live streaming content deals in

the areas of sports, news and entertainment.

The great news is, anyone can now post a live video on Twitter!

People love to come to Twitter to see and discuss the latest news and events so why not use a live Twitter video to

showcase your expertise and provide insights on industry trends your followers would be interested in hearing

about?

Twitter Video Ads

Twitter Video Ads are also a serious option to consider for any sized business.

According to several recent Nielsen Brand Effect Studies, people who saw videos ads on Twitter were 50% more

likely to be aware of that business and became 14% more favourable towards that brand.

This then translates to an 18% higher purchase intention, which is achieving the ultimate goal all businesses have in

their advertising efforts.

How to Post a Video to Twitter

Twitter allows you to record and post videos up to 2 minutes and 20 seconds in length. So before hitting the record

button, plan out what you are going to say and focus on being concise, informative and/or entertaining.

How to share your video on Twitter from an iPhone or Android:

1. Using your iPhone or Android, you can record, edit and share videos straight from your Twitter app by first tapping

the Tweet icon and then tapping the Photo icon.

2. Next tap the Video icon, or if you wish to do a Live video, tap on that option as seen in this image.

3. If you wish to reverse the camera so you can speak to your followers and show everyone what you are seeing,

tap the reverse camera icon.

4. If you need more light, press the lighting icon at the top of your screen to enable the camera's light.

5. Press and hold down the Record icon to record. You can pause and add more to your video by pressing down the

record button again.

6. You have the option to do some editing to your video before posting by holding and dragging any snippet upwards

to delete it. You can hold and drag sideways to rearrange your clips as well.

7. When done, tap on the Done button or you can preview your video before posting it to see if any further edits are

needed.

8. Tap Tweet to share your video!

You can also use a pre-recorded video that's either on your phone or computer by simply tapping/clicking the Image

icon and selecting the video from your device you wish to share.

A cool option you can take advantage of in your content marketing efforts is to embed your video tweets into your

blog for extra exposure.

What to Post in Your Twitter Videos

Strapped for ideas on what kind of content you could use for your Twitter videos? In a previous video eTip I provided

5 social media video marketing strategies you can use to help showcase your business that can give you some

inspiration.

Keep in mind Twitter followers are coming to this platform with a "discovery" point of view. With Twitter being more

focused on what's happening in the current moment, capitalize on that by posting videos based on what is trending.

They can be your own personal opinion about news related to your industry or ask your followers to join in on the

discussion to see how they are impacted by something that has happened in your industry.

Respond to someone's tweet with a video. Doing this provides you with a great opportunity to have your followers

get to know you more on a personal level.

How about asking your followers to share their own video of using your product in action? You could run a contest

that would encourage this kind of user-generated content.

Get Busy Using Video for Twitter Content

No matter how you look at it, video is where it's at with online marketing trends so why not use video on Twitter to

help gain bigger and more exposure for your business?

Give it a try and test out some videos to see what works and doesn't work for you. Be sure to keep an eye out on

your Twitter stats to get the full scope of your efforts.

If you a seller on Amazon, then you have to strictly follow the guidelines laid down

by Amazon. The foremost part is your product listing that should be properly

optimized. A decent listing on Amazon can help you in maintaining a stronger

position on Amazon. In this aspect, a reliable Amazon SEO Company can help you

in searching the most appropriate keywords so that your product listing could

practically rank on a higher position.

A decent listing on Amazon tends to incorporate the following elements:

1. Product Title: It's the first category a buyer looks into when searching for a

product on Amazon. Amazon allows you to make use of 500 characters in the

product title. You are required to fill all the appropriate information related to your product listing, i.e. title, image,

description, and features.

2. Relevant Keywords: As per the Amazon's guidelines, relevant keywords are required to be inserted in the

product listing. You have the common keywords, but you're required to insert the more specialized ones that have a

tendency to speak about the precise nature of your product.

3. Category: An Amazon merchant can make a serious mistake is not having their product listing placed in the right

category. On the other hand, this is not a problem and you can sort it smartly. An Amazon SEO Company will help

you in placing your product in the right category, and with the incorporation of the most suitable keywords.

Always remember that Amazon is very stringent on the performance of the sellers on its huge platform. They

evaluate your product listing while looking at the most relevant keywords inserted in the product's title, its

description, and other features. They rank your listing on the basis of your most searchable and popular product

title. In this aspect, the character limit permitted is 500 characters, in which you should integrate the most

searchable and relevant keywords. 

Furthermore, an Amazon expert help suggests product brand, appropriate

description, color, size and other insertions in this area.

An Amazon SEO Company can provide massive coverage for your product listing on Amazon that you might never

be able to afford with any other advertising channels. Hiring an Amazon SEO Consultant should be seen as an

advantage in your online business. You should not observe it as a business expense, but rather a business strategy

and an efficient way of promoting your listing on Amazon.

Amazon.com is the largest online marketplace, and the platform keeps growing. It offers amazing possibilities for

online retail businesses to market products to countless consumers. If you are selling on Amazon.com, you are

certainly going the best way. But if you are only offering on Amazon, you may be losing out on more product sales. It

might appear like a challenging task to broaden to more systems, but since you are already selling on Amazon.com,

it will be easy to use other platforms to boost your sales like the Amazon FBA platform.

Amazon.com provides a Multiple Channel Fulfillment (MCF) option that will help you expand to more sales platforms

with hardly any added costs.

What Is Amazon Multi Channel Fulfillment?

The FBA support from Amazon meets your Amazon orders, as the MCF choice fulfills purchases from all other

systems. You are able to delegate most fulfillment to Amazon. Whether you sell items on auction websites, Shopify,

any another platform, Amazon will choose and channel products to your clients. You simply need to pay for shipping

and handling.

Multi Funnel Fulfillment enables you to choose regular, two-day, or next-day delivery, and it computes shipping and

delivery costs depending on the size of the item combined with the chosen shipping approach.

If you would like to use Amazon.com MCF, there are a few requirements you need to think about. First, you have to

be authorized for FBA, and that means you possess credit cards on record with Amazon. Those cards will certainly

be charged for fulfillment costs, except if your seller account has a positive balance after that MCF fees will be

subtracted from your stability.

You should also have a professional seller account with Amazon to use MCF which usually costs $39. 99 each

month, however, you don't pay for product list charges.

Take advantage of Amazon's MCF with These guidelines

Amazon's MCF is an excellent strategy for online stores so long as you use FBA and may stick to the above-mentioned

requirements. But there are some things that may make this better still for you as well as your customers.

Make use of Messaging on Packing Slips

With Amazon MCF, logos and customization are limited. You cannot consist of personalized inserts or packing slides, you

could have particular communications printed on the packaging slide. Make the most of these special messages to exhibit

that you value client's business and value them as customers.

Change Prices Depending on the Platform

One good thing regarding multichannel selling is that you could plan prices to boost your revenue. For instance, if you are

offering a product on Amazon, it might require a low cost to be competitive. That same product on another system that is

not as competitive and so can cost more.

Set Aside Some Profits

This tip makes business sense wherever you sell products online. You never can tell when unpredictable expenses can

come up. With MCF, however, the pricing can be cost-effective, you may have to pay for things like delivery and managing,

supplies, and account costs. Even if you do pass these costs on to clients, it is usually a good idea to have some money

put aside for if you have a great item and have to list it to other product sales channels quickly.

Selling upon multiple systems ensures that your products are noticed by a bigger audience. Amazon FBA platform

makes it be fast and easy to do it. Now that you know just how it works and knows some of the best tricks, why don't

you get the Amazon FBA complete guide and start selling!

How to Increase Your Conversion Rate on Amazon

A good conversion rate on Amazon can help increase your sales. Now, the

question arises that how to increase your conversion rate on Amazon? First of all,

you should make sure that your listing is accurately optimized. Only then you can

convert most of the traffic that Amazon directs to your listing. A good conversion

rate on Amazon can be increased by considering the following factors: -

1. 'Title' is one of the most significant elements of your product listing on Amazon. A

majority of the buyers review products by the title, in view of the fact that it explains

about your product. Amazon has recommended strict guidelines, and wants your

title to be short, descriptive and most relevant. Thus, you are required to

incorporate the most appropriate keywords in the title. It will help your product rank

get higher, and increase your conversion rate on Amazon.

2. The main image for your product that you are selling should be of superior quality and eye-catching. Amazon

wants the conversion of the visitors who are clicking on the different products available on their website. The high-

quality product images serve as an influential factor in determining the conversion rate.

3. There can be some customers who may be unimpressed by your product title or the images. But still, you can set

out for the bullets point description, as recommended by Amazon. Amazon's bullet points are moderately clear-cut,

and utilizing them can help you achieve good rare of conversion.

4. Another most important factor for getting an excellent conversion rate and an increase in sales is the customers'

review section. The reviews posted by customers have a great impact on your listing on Amazon. This will further

decide your conversion rate, in addition to the product sales.

Amazon has its own search engine, and their main target is to sell high-quality products and earn maximum profits.

They evaluate the product ranking by calculating the inflow of traffic and the conversion rate. The product listing

should incorporate the most appropriate keywords that are to be optimized. Hence, you're required to provide the

product listing in the Amazon's prearranged format.

You can also get in touch with an Amazon SEO Company who is well-acquainted with Amazon's guidelines and

ability to conduct the most appropriate keyword research. They will help your listing properly optimized, so that your

product get ranked at the top position, together with an increase in your sales on Amazon

How to Make Your Video Go Viral

You have probably read (perhaps, many times over) that videos are an extremely

effective tool to market your brand and your offerings. That is undoubtedly true

because many people respond much more visual content than they do to words. Of

course, it depends on what you do and how you present that information in video

form. However, you don't want to share a video that nobody will pay attention to.

You want your video (each time you share one) to go viral.

Come up with the right formula

First of all, the last thing that you want to do is to create a video that feels like it is

an infomercial (or anything like that). That is the same rule that applies to written

content. You don't want to write promotional content because blatant selling is a big

no-no when it comes to marketing your brand. People won't appreciate it and you will not succeed with that sort of

approach.

The truth is that you are constantly selling your brand and yourself (in relation to your business). However, if you are

clever about it, you will not come across as someone whose only focus is selling. That is very important in business.

Now, back to the concept of videos and how popular yours will become, there are certain concepts that you can

apply, which will help your videos to go viral.

Don't knock them over the head with promotion: If you have any hope of your video going viral, you will want

to provide your viewers with valuable, educational, compelling information. The one thing that you don't want to do

(ever) is to sell anything in your video directly. That means that you don't speak about your products and/or services

directly in the video. Instead, you will want to tell your story and apply concepts to that story. The story is essential

and can be extremely effective if done correctly. Stories are full of emotions. When other people hear your story,

they will react emotionally, one human being to another. That is how you start to build your relationships and that is

what will eventually get the other person to buy what you are selling. Of course, that is only after you have been able

to convince the other person that you are the most knowledgeable person in your niche and that the other person

finds you to be extremely credible and trustworthy. That may take some time but it will be well worth it.

Tell your story in the most compelling way possible: Your story is critical to your success. It must capture the

interest of the viewer and hold it there until your story is finished. Your story should keep the other person engaged

and your story should make the other person feel that you truly understand how he or she feels because you have

experienced what the other person has experienced. That is the human connection that everyone is looking for. You

have so much potential to tell so many different compelling stories. After all, you have had numerous experiences in

your life up to this point and those experiences should be shared with people with whom they can do the most good.

Let your emotions become bound to the other person's emotions: The relationship that you share with the

other person will not only start with some sort of emotional connection but, over time, more and more emotional

connections will be made between you and the other person. That is how you grow your relationship together and it

is how you maintain that special connection that exists between you. Of course, it is safe to say that not all of the

emotions that you express will be positive ones. There will be times when other emotions are discussed. That is not

a bad thing at all. It just demonstrates further how human you really are. It is also important to remember here that

the emotions that you express in your stories will tie back directly to your brand. You have the ability and the right to

choose which stories (and which emotions) you want to share with your viewers. You will want to think carefully

about what you want to put into your videos.

Surprise your viewers: When it comes to video content, you want to be anything but ordinary. The more

interesting, compelling, and surprising you can make your videos, the more other people will be interested in hearing

what you have to say. They will also be compelled to share your video with other people they know and trust if they

think that what you are saying and how you are saying it is worth giving to others. There is nothing wrong with being

creative and with thinking outside of the box. Stretching boundaries is a good idea when it comes to videos as long

as it is done appropriately. If your video content is surprising, you will be creating buzz and people will talk about it.

That is exactly what you want to happen. Not only do you want other people to talk about your video but you want

them to think about your video as well and you want them to be inspired by what you are sharing with them.

Conclusion

Well, if you follow the suggestions that have been discussed here, you have a good shot at your video becoming

viral. At the same time, remember that you only have three seconds in which to capture the interest of your viewers.

If they like what they saw in those three seconds, they will be willing to keep watching. That is exactly why those

three seconds are so critical. Of course, you will always want to make sure that your video is entertaining as well as

capturing those other all-important concepts. However, it is also important for you to understand that there is no

guarantee that your video will go viral. However, the formula has been proven to work so there is no reason why it

won't work for you. If you are genuine and you connect with your viewers on issues that are important to you, they

will listen and they will relate to what you are sharing with them.

How To Make Money With YouTube Videos

There's a lot of people with videos that have hundreds of thousands, and

occasionally millions of views that are showing ads, but are they really making a

great deal of money? According to one recent news article, a girl who was

producing beauty tips vids has had to give up and go back to 'real' work because

they were not making her enough to live on, despite a high number of subscribers

and views.

Why would this be?

There could be a few reasons, possibly ad targeting, the target market had little or

no disposable income, perhaps there was no secondary monetization or a few

other things. Most good video marketers would agree though that purely based on ad revenue, making a decent

amount of money solely via video creation could be a hit or miss affair.

How could things be improved?

The first thing would be definitely not to rely on ad revenue alone. Even an Amazon affiliate link to a related product

or a CPA (Cash Per Action) offer - where someone clicks through a link to a site, enters simple (usually) non-

personal detail can generate a few cents to a couple of dollars would probably improve the income no end. Offers

around affiliate themes like these abound throughout the internet and far from being a scam way of marketing, they

are merely an extension of commission based sales that have been familiar in the retail world since it began. These

links would be placed in the description box or even in the comments section. Anywhere where they might attract

attention.

Talking of attracting attention, that is something that definitely should be done. At least 3 times in a video and

perhaps more if it is longer than average - At the beginning, the middle and at the end, even if only by a text

message across the bottom of the screen although it's better if mentioned by the presenter. With YouTube's own

caption system, these messages can even be live links, making it very easy for the viewer to become a prospect or

a customer. It just needs to be said somewhere, that a live link is present to something helpful or valuable for the

viewer.

This mention, otherwise known as the 'Call To Action' is so often missing, not only from videos but in many other

forms of sales advertising. You don't quite assume the reader or viewer is so dumb that they don't know what to do.

They just need reminding sometimes and require a push in the right direction.

From a long-term point of view, it is much better that a viewer becomes an email subscriber. Yes, YouTube has its

own system, but it only nudges a return viewer in the direction of a producer's new video, whereas an email

subscriber could be pointed directly to a new production, hence it could be a good idea to encourage viewers

towards an email squeeze page, where a reward or gift is offered in return for their email address. This usually

means buying the service of an autoresponder or mail management company but does mean that repeat viewers

can be contacted and given more details as and when the producer sees a need and not just when a viewer

happens to go past YouTube again.

So the answer is 'Yes', it is possible to make money from YouTube, but it won't be the sporadic drips and drabs of

the sometimes random ad system.

How To Write A Great Product Review Every Time.

Use relevant keywords

When someone is looking for a product online and really doesn't know where to

start their search, they'll usually start out with a search term that's wide-ranging and

then get more focused search terms when they gain more product knowledge.

Let's say that they're looking for a "water purifier" (or refrigerator, etc.) but are

undecided on the make or model of a particular purifier to select. Most likely the

first term entered into the search bar will be something a bit vague or broad,

example: water purifiers. After gathering information and eventually narrowing

down the search to something much more specific, example: The Big Berkey or

Brita water purifier.

Of course, there will be many for sale with everyone recommending their own products or water purifiers in this

example. As they continue the search for the right choice for themselves, they could question the credibility of a

source and, I would recommend, research the product in more detail and look for some recent product reviews.

Create a default template

It's best to create a default, review style, template that will work with the pattern or flow of your website. It needs to

be consistent, informative and genuinely helpful to the readers. It should make the reader feel comfortable enough

to make a wise and educated choice and take the next step (or make a purchase).

Create a template that you can use, one that simplifies the whole process of producing all of your related reviews.

It's also important to note that it's fine to vary a little from the review template that you create for yourself.

What's best for your readers

It's really much more of a what's best for my viewers kind of thing instead of always focusing on a rigid review

process. Keep in mind that the more helpful your review is, the more likely it is that the reader will take the next step

recommended by you. The main point with all of your reviews is to give your readers accurate and updated

information and a positive experience.

There's no problem with sharing your own personal opinions however, it's best to make them few and never falsify

any statements or appear to mislead as this will hurt the credibility of the author and site owner.

Affiliate links

Be sure to leave your affiliate links in each article and review. It's even a nice idea to become an affiliate for the

products being reviewed so that if the reader makes that choice, you can still get a commission. It's very easy to

become an affiliate for thousands of products and services. By leaving your affiliate links to the reviewed product as

well as your links for the "recommended" product, you win either way the reader decides to go.

Here's a review style template example:

The Title - Product Review - Create your title and be sure to let the reader know that this is a product review.

Product name

Website URL

Owner name(s)

Rank or Score

Product Overview - Give a general overview of what the product is using approximately 2-6 sentences.

Pro's - Try to list a few of the benefits of the product or program. Three or four sentences should be fine, or 1-2

paragraphs.

Con's - The Bad: This can be difficult without inside info like employee or customer comments and reviews. These

can usually be found at the end of a Google search entry, an example: Product review, reviews or Product/employee

complaints. It's best to follow a competitors weak point with how your product is strong in that area, if possible.

Remember that the purpose of the review is not to over critique the competition but to inform the viewer and then

lead them to the recommended product with the last block of your review.

Who can benefit from the product - Write a few sentences to a couple of paragraphs, information about just who

the product is targeted to. If you have an affiliate link for the product being reviewed insert it somewhere within the

review, this being a fine spot.

Tools and Training - If applicable write about the product tools and training.

Support - Is there good product support? Is there an active community or forum where questions can be asked and

quickly answered? Is the owner(s) active within the community?

Price of Product - Describe the pricing levels, structure, additional must have items to purchase, and any other

relevant information.

Final Opinion - Your concluding comments on the product reviewed, 2-5 sentences will be fine.

Your Verdict - Score or Rank, 1-5 Star Rating or 0 - 100.

My #1 Recommendation - Your turn to promote your product as superior in a few sentences to a couple of

paragraphs. Include your recommended product affiliate link(s) here.